Content Audit: What to Know Before Starting
Get ready for a content audit by following these simple steps. Focus on making changes that align with your goals by first clearly defining what you want to achieve. Make sure that every action you take moves you closer to reaching your business goals.
Clarify Your Goals: Determine what you want your website to achieve, whether it’s increasing online sales, improving brand awareness, or both. Your goals should be measurable and look something like this: “Increase monthly online sales by 20% within the next six months.”
Take Stock: Gather up all your content – blog posts, images, videos, you name it. Knowing what you’ve got is the first step to making it even better. To help you get started, download a copy of our Content Audit Template.
Check Google Analytics: Look at how your content is performing. Identify high-performing pages and have a look at the ones that are barely getting noticed. Analyzing your data can guide your audit decisions.
Share the Load (if you have more than one employee): Get your team involved. Assign tasks and make sure everyone knows what they’re responsible for.
Get Organized: We have included a Content Audit Template for you to download. Use this simple spreadsheet to track all your content including every PDF, image and video link. This organized method simplifies the process, minimizing stress and improving overall efficiency.
Protect Your Content: Safeguard your content by backing up your website before making any alterations. This precautionary step acts as insurance for your online presence, providing peace of mind in case of unexpected issues.
To sum up, using our Content Audit Template, will help simplify the process, minimizing stress and improving overall efficiency.
Make backing up your site a regular habit. It's like wearing a seatbelt – you hope you'll never need it, but you'll be grateful it's there if you do.